Well, not strictly Harry Potter... but today is Daniel Radcliffe’s 23rd birthday! And here at Direct Sight, we think the young wizard’s birthday is worth celebrating. In true Harry Potter style, here are our favourite geeky round glasses frames:
One of our most popular designs is the DS collection U26, featuring a round lens shape in tortoiseshell or black acrylic frame. But these glasses needn’t be saved for Potter fancy-dress because their geeky retro style is very much on-tr… Continue reading →

Did you know today is National Embrace Your Geekiness Day? Yes, it really exists. And that can only mean one thing- geeky glasses!  At Direct Sight we’ve got a huge range, from square retro frames to round Harry Potter-style glasses, so it’s time to take your pick and embrace your inner geek. And you won’t be alone; celebrities love the geeky look, such as presenter Alexa Chung with her kooky outfits and Anne Hathaway sporting a pair of quirky frames. The term ‘geek’ may have original… Continue reading →

 American actress and musician Zooey Deschanel has become somewhat of a style queen for the current young hipster generation, known for her quirkily distant role in the refreshingly non-linear comedy drama movie 500 Days of Summer, and her recent portrayal of the lovable geek, Jess, in recent hit US-based sitcom New Girl.The StyleDeschanel is an example of one of many modern day celebrities who have helped make the geek look cool again, responsible for the current clamour to obtain an alternati… Continue reading →

The retro theme has never been hotter on the world’s finest catwalks than it is this season. From 1920s retro styles to later styles as echoed in Mad Men, the retro vibe is alive and kicking. We take a look at a few pieces from the eyewear market’s take on this key trend.

1920s
Our very own U26 features a stunning retro frame with inspiration hailing from the 1920s; the time where fashion was entering the modern era and women were breaking boundaries with their … Continue reading →